A community literacy campaign is a strategy that aims to educate consumers about the what is happening in a community or sector so that they are more informed about the programs, services, support and care that is available to them. There are many components of a community literacy campaign, as they aim to tap into multiple information entry points so that  information and resources can be efficiently delivered to consumers (and service providers) so that they can become connected to the programs, services, supports and care in the community.

With the internet and various other mediums of distributing information such as email and social media, it is possible to share information about what is happening in a community in real time. It is therefore important for agencies, organisations and other institutions in society are openly transparent by sharing information, research and resources to community members, so that all people can be informed and kept up to date on the latest developments in particular sectors and become aware of what is happening in the community. Regular dissemination of information and resources can be delivered through a variety of means including:

  • Community of Practices

  • Newsletters & e-news

  • Blogs 

  • Links & Updates on the websites

  • Social media campaigns

  • Email distribution lists

  • USB Resource Packs

  • Interagencies 

  • Advisory Groups

  • Information nights

  • Community forums

  •  Situational analysis

  • Peer education in schools

  • Information stands (mini expos) at schools, shopping centres, community events, markets, festivals and chairities

  • Media campaigns

  • Health promotion campaigns

  • Expos

  • Online Hubs and Clearinghouses 

  • Community Hubs

Community

Literacy Campaign

Community Literacy

Community literacy is the process of informing people within a community about the programs, services, initiatives and activities that are happening in the community. There are numerous ways to facilitate such a community awareness campaigns, so that there are numerous places in the community where information, resources and other tools can be accessed in one place. Community literacy is important so that people can become more informed about the various happenings of a community and therefore get more involved in the community.

A Network Society

With the internet and various mediums of distributing Information (such as email and social media), it is now possible to create a network society where people, organisations and agencies openly share information, research and other resources through various networks.  

Community of Practices

A community of practice is a meeting or informal gathering in which people collaborate to share information and resources related to research discoveries, best-practice models, upcoming events and other sharing of information about various job or volunteer opportunities for example. In an attempt to connect relevant stakeholders, build partnerships and encourage open dialogue and debate between various organisations, agencies, community groups and institutions, a community of practice is an opportunity for various stakeholders to build partnerships, promote their activities, share ideas, gain important knowledge of what is happening in the community and be kept up to date on the latest developments in a sector. Types of community of practices include:

  • Interagencies

  • Community Forums 

  • Community Advisory Groups

  • Student Representative Councils (SRCs)

  • Parent and Community Groups (P&Cs)

  • Youth Councils

  • Research Societies, Councils, Alliances and Networks

  • Councils

  • Parliaments

Community Hubs

A community hub is a one stop shop where people can access information, resources and links to community programs and services in one place. A hub connects people to the relevant stakeholders and provides a place where people can meet, see what programs and services are available and determine how they can be accessed. Often a community hub has meeting places that allow people with connect with each other and engage in activities. In other situations our hubs are places where people come to provide advice and refer people to programs and services and connect relevant stakeholders together in the community. Hubs in the community include:

  • Community Centres

  • Learning Hub

  • Drop In Centres

  • Clubhouses

  • Technical Advice Bureau

  • Citizen Advice Bureau

  • Information and Resource Centres

  • Shopping Centres

  • Schools & Universities

  • Libraries

  • Cafes 

  • Offices

  • Clubs

  • Churches

Online Hubs

Online hubs are one-shop-stop websites where information, resources, research and publications can be accessed in one place. A website of this magnitude connects consumers to programs, services, initiatives, social media presence and support through various means of internet and can also be accessed by tablet or

Social Media Campaigns

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MEDIA CAMPAIGN

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COMMUNITY ENGAGMENT

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GATEKEEPER TRAINING

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INFORMATION & RESOURCE STICKS

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Information Nights & Community Awareness Forums

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School

 Education CAmpaign

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INFORMATION STALLS

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BLOGS

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Service CARDS & Directories

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COMMUNITY SERVICES VIDEO

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COMMUNITY CONSULTATIONS

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COMMUNITY MAPPING

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HEALTH LITERACY

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ADVOCACY CAMPAIGNS

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